Importance of Digital Marketing

Digital marketing is becoming the future of marketing!

What is Digital Marketing?

Digital Marketing is a method of promoting your business’s products or services through electronic media. In recent years there has been rapid growth in the use of digital marketing. Do you want your small business to appear on the first page when people search for the product or service on Google? If the answer is yes then maybe you should consider having a digital marketing strategy. There are several different ways for a small business to market their business online.

Some of the most common Digital Marketing methods used by Small Businesses

  • Website Search Engine Optimisation (SEO)
  • Social Media (Facebook, Twitter, Instagram, LinkedIn, etc…)
  • Blogs
  • PPC (pay-per-click) advertising
  • Email Marketing
  • Online Advertising

Benefits of Digital Marketing to Small Businesses

There are many benefits for small businesses who have a digital marketing strategy in place. Digital marketing is more cost effective than the traditional marketing methods. Businesses can successfully market their services using a small budget to start off with; then they can gradually increase the budget once they receive a return in revenue. Digital marketing allows the business to use content to connect with users. This can increase the trust for your brand.

Digital marketing allows the business to track the customer’s journey. The business can then analyse the data to find out what methods of marketing are proving to be the most successful. This can be done using services such as Google Analytics and Facebook Insights.¬†Digital marketing often results in increased conversions; it provides an effective communication channel with the consumer. For example social media can be used to link back to the website. Digital marketing also provides a small business with the potential to earn higher revenue. The strategy is more cost effective and the return of investment is higher.


In conclusion it is apparent that the benefits of digital marketing for a small business are huge. We would encourage any new business to get a digital marketing strategy in place as soon as possible. Digital Marketing is definitely the way forward. If you are looking for help and advice on digital marketing then please do not hesitate to contact us today.

Importance of Digital Marketing